The latest beauty trend is ...... looking sweaty?

SOP Story During Giambattista Valli's Fall 2022 runway show, a model walked the runway wearing highlights created by makeup artist Isamaya Ffrench.

Most of us don't reappear from the sweltering subway heat or leave the dance floor at a summer wedding looking like Bond girl Ursula Andress in the 1960s movie "Doctor Who. No," she emerged from the ocean, immersed in seawater and sensuality. For equally lustrous hair and skin, you need more than a Jamaican beach. You need beauty products, ones that make fashion models and celebrities like Hailey Bieber and Zendaya look like drenched otters.

Hailey Bieber is a strong supporter of the sweat look, in the promotional images for her new beauty line Rhode.

The wet hair and makeup styles from Alexander McQueen and Ambush's fall shows took glitter to a new level. "It's a strong look with a lot of attitude," said London-based hairstylist Anthony Turner. "Bright, hydrated, voluminous skin is associated with the idea of youthfulness - people never get tired of that," added London makeup artist Isamaya Ffrench, who worked the Giambattista Valli fall show to shimmering complexion to support it.

To look stylish, start with clean, sweat-free skin and hair. Towel-dry your hair after a shower, then apply an exfoliating toner to your face. Use moisturizer, but not too much: Over-moisturizing can lead to makeup slips, says New York makeup artist Katie Jane Hughes, who works with glitter queens like Ms. Bieber.

Bella Hadid sported slicked-back hair and dewy skin at the Balenciaga after-show dinner during Paris Haute Couture Week in July.

To create a solid foundation, apply primer and liquid highlighter or luminous SPF over the entire skin. use concealer or foundation only when needed. "This look isn't about covering the skin, it's about making it glow," says Ms. Ffrench. Then, dab a clear gel or cream on the brow bones, cheekbones, bridge of the nose and cupid's bow. "A misconception is that you need a lot of shine, but a little goes a long way," Ms. Hughes says. After sprinkling translucent powder under the eyes and around the nose and corners of the mouth for contrast, she adds, apply lip gloss and brush on the brows with a lip balm-coated scroll.

Kim Kardashian wore a covetable Thierry Mugler dress and beauty at the 2019 Met Gala.

For a wet, subtle sweat effect like Kim Kardashian's at the 2019 Met Gala, mist the top of your head liberally with a styling primer, then finger-shave your hair back for added texture. "Embrace the mistakes," said Mr. Turner, who created slicked-back looks at Lanvin's spring show, where the models looked like they had left a party at a steaming Studio 54. Then, lock in the shape by wrapping a triangular hair styling net around the head, blow- dry with a diffuser and spray with a highlighting hairspray. Rake a leave-in conditioner into the hair to finish. "You want the ends to move-it shouldn't be stiff," says Mr. Turner. For super-chic, tie shiny hair into a ponytail or bun, as Dua Lipa and Bella Hadid did at the Balenciaga July Haute Couture show.

Sweat is inevitable in the three summer months. Here's the argument: why not lean towards a high-impact beauty look that makes it look intentional?

Get Smooth Fast / How to Look Chic Wet

From left: Intense Curl Cream, $36,; Gucci Luminous Face & Lip Gloss, $33,; Glowy Makeup Serum, $32,; Strobe Cream, $36,

Leave a Reply

Your email address will not be published. Required fields are marked *