Fenty Beauty Might Be Our Favorite Brand—Here’s Our Review of the Top Products
Just like we all remember where we were when Jennifer and Brad broke up, or when Netflix announced it would bring back four new episodes of Gilmore Girls, or when Beyonce dropped the lemonade, I remember exactly where I was when Sephora announced it would launch Rihanna's makeup line, Fenty Beauty. I read dozens of Fenty Beauty reviews, then walked into Sephora and noticed that the aisles of Fenty looked like Toys R Us after Black Friday in the 2000s. "Sold out" covered half the products in the gondola, but people were still lining up to see what was in line and testing them out with their hands (oh, the days).
Since those fateful days in September 2017, Fenty Beauty has grown into one of the biggest brands in the beauty industry, with a full line of products covering every category (even dabbling in skin and body care). Because the line is so big and each category contains a number of products, it can be hard to know where to start, what works for you, and what's really worth it. Our team is breaking down the best of the best. Here's more information on the brands and products we've personally reviewed.
About the Brand
Pop star, philanthropist, makeup and fashion icon Rihanna developed Fenty Beauty because she loves makeup and uses it for self-expression. She wants everyone to feel the same way about her line, which is evident in the history-making process of the brand, which introduced a base shade range of 40 shades (how crazy is it to think this wasn't the norm before Fenty?). .
But inclusivity is more than just offering a vast array of shades for Fenty. Rihanna set out to create a brand that could be universal: for different undertones, different skin types, different skin concerns and different makeup styles. Glamorous MUA's can find products they love, just like people who apply a few swipes of mascara before the big meeting every Monday.
Fenty Beauty is cruelty-free and is not sold in mainland China, where animal testing is required. However, its parent company, Kendo, is owned by LVMH, which is not zero cruelty, as some of their brands do test on animals. Some of Fenty Beauty's products are vegan, just like all Fenty Skin, but it is not considered a vegan brand.